The creative & professional background of aaron prager

A CREATIVE DESIGN PROFESSIONAL

I was born and raised in the Permian Basin region of West Texas – a place where the oil industry touches everyone’s lives. It was here I obtained my background of rigorous academic training that began studying fine art and culminated with an intense immersion into the details of business and finance at the graduate level. By setting high standards in every project, I earned respect from scholars and established professionals everywhere I worked. These individuals put their faith in me, and I am deeply grateful for their patience and guidance.

Improve Process Efficiency And Cost-Effectiveness

My career is highlighted by a series of advanced positions of increased responsibility for maintaining a consistent track record of success. In my previous role, I served as Marketing Manager for Neuralog/NeuraLabel with responsibility for optimizing the development, design, and production of marketing communications while concurrently serving in several other capacities.

During my career I have succeeded at achieving brand objectives, providing strategic vision, and executing organizational goals year-over-year. In recent years I’ve been involved in a number of advertising and marketing initiatives, including defining strategies and executing marketing deliverables that directly impact decision-making.

Championing Strategic Brand Development For Fast-Paced Organizations

My achievements are attributed to my marketing management capabilities and ability to optimize ever-changing business needs. Recognized as a creative leader and motivated professional, I strive to continuously deliver results beyond expectations.

Areas Of Expertise Include

Design & Photography • Branding • Product Marketing • Project Management • Leadership • Collateral Development • Presentations • Digital Marketing • Agency/Vendor Management • MS Office (Excel, Word, PowerPoint) • Adobe CC (InDesign, Photoshop, Illustrator et al. • Video Production • Budgeting • Project Management • Business Development

Resume

Goal-Driven Creative Advertising & Marketing Professional

Accomplished creative executive and marketing leader with progressive experience defining strategies and developing engaging marketing solutions to drive organizations forward. Proven track record of creating innovative rebranding plans and outreach initiatives to significantly improve revenue of global organizations. Thrives in high-volume environments with the ability to optimize ever-changing business needs, improve engagement and continuously drive profitability.

Adept at the visual execution of marketing deliverables, cultivating partnerships, and building lasting relationships across diverse business sectors, such as: E&P, Finance, Tourism, Gaming & Hospitality, Higher Education, Non-Profit, Retail, and Professional Services. Experience complemented by an MBA from University of Texas, Permian Basin.

Orchestrated initiatives to completely revise all marketing materials of Neuralog’s product portfolio. Devised process to significantly reduce collateral creation cost by spearheading development of in-house facilities that significantly reduced project turn-around time. Achieved 53% increase in email engagement while reducing customer attrition by 55%. Increased number of online leads by 65% while significantly reducing lead costs. Collaborated with outside marketing agency and vendors.

  • Overhauled entire product catalog including product photography development, copywriting, technical development, marketing collateral creation, print & online ad generation.
  • Functioned as subject matter expert for department heads, effectively guiding various departments and functions across day-to-day projects, supporting corporate creative direction and structure.

Accountable for optimizing the development, design, and production of PULSE marketing communications materials while concurrently serving as technical lead for major corporate rebrand. Drove consistent execution of marketing materials across multiple channels including digital and print. Actively led the development of presentations for the executive team, as well as designed numerous internal and external communications deliverables, including assessing, designing, and implementing process improvement for company-wide presentation development. Continuous collaboration with outside advertising and marketing agencies.

  • President’s Plate Award Winner as a key project contributor of the Woodforest National Bank Discover Debit team which resulted in signing the largest contract in this product’s history.
  • Successfully served as acting lead and major contributor for the $200K PULSE rebrand project, including identifying every existing use of the PULSE brand, developing timetables, and executing the redevelopment of each use of the PULSE brand.

Directed creative and production activities. Strategically elected and managed vendors to facilitate project completion. Delivered creative and marketing services to clients across a variety of industries, including tourism, law, hospitality, education, non-profit and landscaping. Successfully sought and closed new business opportunities; managed existing client relationships.

  • Increased client’s customer base from 10 to 25+ revenue generating accounts by delivering complete rebranding, including developing new look and identity, launching website, and providing sales collateral to facilitate growth.
  • Tripled business for key client by revamping marketing materials, encompassing developing concept and creating all consumer interaction materials, including web and print collateral to achieve higher corporate visibility.
  • Significantly increased international exposure for helicopter tour service client by creating global marketing materials, translating ads into 8 languages, and guiding marketing spending decisions as part of $100K+ project.
  • Enabled successful launch of a new bar by directing all initial marketing efforts, including identity creation, collateral development, and advertising.
  • Grew business from $10K to $150K within 3-years by delivering innovative creative solutions that consistently exceeded client expectations.

Challenged to lead creative design and project development functions. Oversaw a team of six reports across web design, production art, copywriting and video production. Served in key leadership role in relationships with major accounts.

  • Enabled financial growth for largest client, Bally Technologies, during a period when competitors were struggling by directing and executing key marketing and sales collateral initiatives.
  • Increased client brand awareness by developing marketing mailer with integrated video and audio components.
  • Recognized for never missing a client deadline and always delivering projects on-budget by establishing and coordinating production schedules with vendors.
  • Art Director, Entropy Group — Las Vegas, NV
  • Art Director, Harrah’s Entertainment — Las Vegas, NV
  • Art Director, KSR Advertising & Marketing — Las Vegas, NV
  • Graphic Designer, CVA Advertising & Marketing — Odessa, TX

Master of Business Administration (MBA) — 2009,
University of Texas of the Permian Basin

Bachelor of Arts (BA) — 1995,
University of Texas of the Permian Basin

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Portfolio

All
Photography
Logos
Brochures
Promotions
Misc
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Taco Villa

Product Photography

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Rosa’s Cafe

Product Photography

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NeuraLabel

Product Photography

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Landcraft

Branding Photography

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NeuraLabel

Product Photography

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NeuraLabel

Example Photography

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Prager

Corporate Logo

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Landcraft

Corporate Logo

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The Garage, Las Vegas

Corporate Logo

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Ron Vickery

Corporate Logo

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Pinnacle Community Association Management

Corporate Logo

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The George Hotel & Casino

Corporate Logo

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NutrifyMe

Corporate Logo

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Rever Clothing

Corporate Logo

Bally Technology

Bally Technology

Product Brochure

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Bally Technology

Product Brochure

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Discover Fiinancial

Debit Study Brochure

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Discover Fiinancial

Debit Study Brochure

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Nightforce

Product Brochure

Coca-Cola

Harrah's Entertainment

Coca-Cola Cross-Promotion

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Harrah's Entertainment

Promotion

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Harrah's Entertainment

Promotion

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Planet Hollywood

Promotional Poster

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Travis Audubon

Event Invitation

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Discover Financial

Golf Ball Set

It’s all in the details.

The Perfection Is In The Imperfections

A few years ago, I was approached to design an identity for a new nightclub in Las Vegas. Visually, they wanted to have the same look and feel of vintage muscle cars from the late ’60s and early ’70s. When taking on any new project, it is imperative to fully understand not only the needs & goals of the project, but also deliver an interpretation of the project that exceeds the vision of the customer since it is the designer’s responsibility to add value & expertise to the project. I was fortunate to own a 1970 Chevelle, and I was like many kids who grew up appreciating all of those cars. I was able to draw from those experiences to create what would be a classic design that holds true to the iconic hood badge designs from that era.

Why does this design work so well? It features several details that bring a sense of realism and authenticity. The perfection is in the imperfections. Since the overall concept lies in the time period of the late ’60s and early ’70s, this design needed to show age without sacrificing the vibrant and shiny characteristics of the subject. These details can be seen in the pitted chrome and rust stains on the surface. Even the black edge work has irregularities consistent with exposure to the elements. One feature that really brings that extra dimension is the refraction of specific objects that mimic the distortion created by light passing through domed clear acrylic.

Like most experienced designers know, identities must also work in simple applications. There have been several examples of identities that work well in full color but those same designs will suffer when reduced to a black and white format for simple applications. Here is the same design simplified.

You can’t buy this level of attention to detail from those discount web sites offering “professional” designs for $10. Additionally, you can’t simply apply the bevel filter in Photoshop and expect realistic results. It simply just can’t happen. Understandably, organizations face budgetary constraints, and choices have to be made where to invest those funds. However, this level of polish does not have to break the bank either. Utilizing my personal knowledge about the subject in addition to my extensive knowledge of illustration allowed me to quickly develop a rock-solid identity for an organization who is still going strong to this day.

Letter of Recommendation
Please accept this letter of personal reference for Aaron Prager.

It is a distinct pleasure to highly recommend Aaron for a creative management and/or graphic designer position in your organization. I have worked with Aaron for over five years and found that his work is superior, well thought out, creative and productionable. I have personally seen him faced with creative challenges, which his solutions were artistily and aesthetically brilliant.

Aaron was a client when I worked in print. Aaron’s design files were laid out to minimize production cost. His layered files were readily accepted by pre-production, with minimal changes, if any. The production cycle was always tight, however he understands “what it takes” for pieces to be completed.

I was always amazed with the final piece of his design. He has an ability to pull the audience into his two dimensional output. This could only be done by understanding the creative process, using speciality techniques, and an unconventional thought process. These attributes contributed to his end product standing out and above the noise of advertising.

I do hope that I have the pleasure of working with Aaron again, as I know he will continue to develop and create designs that are above the standard.

Dena Joy Davidson
–InfoVine

That Chic Look Of Non-Conforming Conformists

An unpretentious story about some of the more grandiose characters in my industry – the Art Director
Published on August 20, 2013

For generations, being employable in the professional world has always meant the individual must meet certain standards of professional dress and conduct. In the advertising industry, there is a unique group immune to convention. They are individuals who belong to an elite club who aren’t tied to the norms of corporate America. Their clout derives from the mystique required for membership into this exclusive society. They are known as Art Directors.

So who is the Art Director? In a nutshell, he (or she) is the person responsible for the look and feel of creative materials produced for varying businesses that need to achieve a marketing objective. They are usually adept at the required skills for the position such as choosing color schemes, typefaces, foils, and specifying unusual paper stocks that are typically available only through mill order. They are infallible, and work independently with no need for outside intervention until the time arrives to pawn a job off to lesser minions. During conversation—should you be so lucky—you should yield to these intellectuals’ pontifical views on religious, social, or political topics. They aggrandize their rank with quiet confidence as they walk to the podium to accept an award at the annual advertising award competition. They are rare, distinctive, and whose personal sense of style is exceptionally superior to the bourgeois lackeys down the hall. However, this alone cannot paint a veracious picture of this connoisseur of boutique sophistication. For that, it takes a detailed analysis of the characteristics that make this individual dress in their esteemed role as a creative mind.

It is important to understand who the Art Director is. Most people who work at an advertising agency have understood that working with the Art Director requires an element of tolerance and understanding that seldom required with other positions. If you have ever thought, “That clown is a freak of nature,” then you are not far from the truth. They’re different. It’s what they want. They don’t want to be you. They are known for being eccentric beyond their weekend consumption of modish beer and dinkie dow, and because of this, they have been given degree of latitude in the workplace as typical as the uniform they wear – the plaid shirt. Just ask what indie band they are currently listening to – I guarantee you have never heard of them. Art Directors are the rare professionals who prefer to emulate Charles Manson rather than Charles Schwab. Their efforts to appropriate the proper traits to achieve the disheveled look of squalor exemplified by Happy Gilmore’s golf caddy are unmatched as a norm in any other industry.

I’ve been fortunate to know many of these characters, and they are exceptionally gifted creative people. Full membership into this association is not easily attained. However, there is good news! If you desire to become a part of this secret underground society and you do not have the time to carefully craft the features necessary to adopt this rank, a line of illusory products available exclusively on this web site have been developed and packaged together for your convenience to help the average peon emulate this idiosyncratic personage.

Announcing Art Director® Brand Products For The Aspiring Bohemian.

This new product line will help anyone gain membership into this enviable group. It is a collection of exclusive products that give the most banal cretin the help they need to be a part of this chic clique. From fashion to fragrance, Art Director Brand products give authenticity to your personal image so that anyone can wield the power that can only come from true Art Director prowess.

Channel Your Inner Billy Gibbons

Nothing makes an Art Director (or any creative staff member) more distinctive, persuasive and wise than a face full of thick, coarse man fur. Your man bristles scream credibility as you sway the opinion of the brainstorming session. You are the artist and the marauder, the poet and the pirate. And you wear your whiskers with pride!

No feature in the Art Director’s image arsenal is more powerful and distinctive than a voluminous beard that would be the envy of any Scandinavian patriarch. But why even have one? Because they can! Nothing screams dismissal of professional etiquette more than the middle-fingered salute of insolence, and that is just what your beard does. The beard is that symbol of unrivaled individuality and unsurpassed creativity. So pop the top off a tall cold one and be prepared to be in awe of the dominance that lies before you.

Here is your chance to wield that same authority with Art Director’s Instant Beard In a Cup. Whip this crass sheet of facial hair onto your puss and become the boorish beard bag of the creative department you were destined to be. Art Director products are designed to instantly transform your feeble sense of fashion into the Herculean savvy that only today’s true art directors possess.

This Is Not Your Grandfather’s Dippity-Do

The slick feel of your wavy locks shows your pursuit of perfection with glistening reflections from rays of twilight like a man in love with a Swan. You wake with ethereal tresses that whisper aspirations for the freedom to live in the womb of Mother Earth. Go ahead. Be the envy of every man.

You are at the pinnacle of style. You do not get your hair cut with mere stylist at some two-bit salon. You are the art director! A person with this righteous magnificence will only visit an atelier! Your personal brand is at the forefront of the office, and it is in a class of its own thereby condemning the plebian commoners to the ridicule of the in-crowd.

Art Director Brand Hair Grease is soothing blend of Suinae lipids and natural petroleum derivatives to gives you that sleek look without the annoying frizz delivering silky hair that shines. It helps protect against heat damage and it enhances hair’s moisture. This swanky product is NLGI Class GC rated, and it will give your hair the look and feel it needs to show those mere occupants of the studio that your locks are the industry standard of fashion-forward thinking.

The Uniform of Rebellion

Have you ever seen a creative staff member not wear plaid? There’s a reason for that. Plaid is the creative’s attire of choice. The uniform. The regalia of innovative thought.

However, that is not the purpose for plaid. Agency creatives are inventors of style. They wear plaid because they are individuals with their own unique identity that no one else has. That’s right, no one. It may sound strange, but reflect on those who wear the tormented suit, the lame Polo with an unwieldy name tag, or the OSHA-required protective gear. They are not the feeble proles who need to pour their heart and souls into their mundane laborious tasks for the meager beans they are rewarded with.

Now you can also wear the apparel of the non-conformist and carry with it the full authority of condemnation toward the corporate sell-out. When you wear a plaid shirt, you can now have a disdain for the common working-class.

Choose What (Or Who) You Hear

These ear plugs are designed to offer the highest level of noise reduction from pesky production mangers who are less concerned with aesthetics and prefer to get “that damn project outta here.” They are recommended for noise levels up to 105 dBA which make them perfect for any production meeting where you need to tune out any voices that are not already in your head.

These are the perfect reusable ear plug, and they are an effective solution for most high noise environments. They are exactly what you need for group meetings where safety compliance checks and job status updates are regularly made. The special grip at the end of the plug stem make insertion and removal simple. The extra-soft material provides all-day comfort, gently sealing the ear canal for serious protection without excessive pressure—from anyone.

Come On. Not That You Really Need It

Enhance the atmosphere of any room quickly with our Art Director Bathroom Fragrance. Add an artfully designed scent with warmth as you infuse the air with your own personal fragrance. It’s small, not because it’s concentrated, but you really don’t need much in a world where you know your shi- shi- shi- attitude don’t stink. You are a creative mind! You are a breath of fresh air, and you smile big as you walk through the halls knowing it is swell to be this perfect AND odor-free.

Simply spritz a small amount in any room to give the room a burst of fragrance that’s always right at hand. Our fragrance comes in a stylish pump that allows you to squeeze and release a long-lasting, fine mist of fragrance. The gentle mist creates layers of true-to-life fragrance that open up note-by-note, eliminating odors and freshening the air.

Our Bathroom fragrance is made from natural capsaicin extracts so you can keep that alpha male feeling with a long-lasting, continuous fragrance that’s perfect for any room in the home, office or even the car.

This is my satirical view about the hilarious habits people have in the advertising industry. This is not to be taken seriously. It’s just a way to have some fun.